ESSILOR announces phase 2 of MYOPIA AWARENESS CAMPAIGN

Essilor® has launched part two of its multi-channel media campaign for Essilor® Stellest® lenses as it continues to revolutionise how parents approach their children’s myopia.

Part one of the awareness campaign, featuring a 30 second video commercial and digital display adverts, was seen 50 million times during June and July, and part two now plans to take Essilor® Stellest® lenses even further as it strives to achieve an additional 65 million views.

From 23 September to 17 November, Essilor® is flooding the digital landscape appearing across YouTube, Facebook, Instagram, LinkedIn, Amazon Prime and Disney+. In addition, multiple display ad platforms including Teads, Dailymotion, and Ogury will ensure messaging reaches families across the UK and Ireland.

Alan Pitcher, commercial director for wholesale lenses said: “With a significant investment, we’re leaving no stone unturned to make Essilor® Stellest® lenses a known brand amongst millions of parents. Our campaign is designed to captivate audiences and highlight the incredible benefits of our revolutionary product.

“It will help reinforce consumer awareness around myopia management and redefine how families control myopia now and, in the future, forming part of our overall mission to help children see more and be more.”

Clinical trials have shown that Essilor® Stellest® lenses slow down myopia progression by 67% on average, compared to single vision lenses, when worn 12 hours a day¹ using H.A.L.T.² technology (Highly Aspherical Lenslet Target).