Campaign EVIL EYE – THE POWER OF WOMAN from Linda Farrow 

Campaign EVIL EYE – THE POWER OF WOMAN from Linda Farrow 

SPRING/SUMMER 2025 | SILMO PREVIEW

LINDA FARROW announces the release of their new campaign for Spring/Summer 2025, a compelling expression of the future visual identity of the UK luxury brand. Evil Eye – The Power of Woman campaign follows the journey of two mystical women discovering their inner power. As they embark on a dark and mysterious exploration, they awaken their potential and manifest their deepest desires. A tale of empowerment, ambition and feminine energy unfolds, showcasing their magnetic presence and sophisticated beauty.

The campaign presents LINDA FARROW’s Spring/Summer 2025 ‘Evil Eye’ sun and optical collection, where frames are conceived as a physical shield and figurative veil. Inspired by the Evil Eye talisman, believed to protect against negative energies and bring good fortune, each model – from the exotic structured Iris sunglasses combining materials with remarkable refinement to the finely crafted optical model Anthony, – blends mystique and protection, in a colour palette which resonates with the almost other-worldly hues of the magical Evil Eye.

The Spring/Summer 2025 collection features 16 new sunglass styles and 16 new optical frames. Each design is conceived according to Linda Farrow’s original pioneering vision for fashionable and sophisticated products. The frames are crafted by Japanese artisans and utilise the finest materials for superior quality.