100% Optical wins ‘best brand collaboration’ accolade

Optical trade show won the ‘Best Brand Collaboration’ award at the Exhibition News Indy Awards for the Association of Optometrists’ (AOP) partnership with Media 10

The AOP supported partnership behind 100% Optical has been acknowledged at the Exhibition News Indy Awards, which recognises the achievements of independent show organisers and teams. The AOP partnered with Media 10 to deliver 100% Optical at the event’s launch in 2013 and has seen the event grow year on year to become the UK’s largest optical tradeshow.

As the show’s official UK partner, the AOP delivers a wide range of education over three days which offer attendees the opportunity to gain CPD points while acquiring industry insights and connecting speakers.

Adam Sampson, AOP Chief Executive, said: “We’re delighted to see 100% Optical recognised as “Best Brand Collaboration” at the Exhibition News Indy Awards. 100% Optical continues to be a standout event in our calendar, and an important platform for us all to come together as a sector. In the lead up to the show’s 10-year anniversary in 2024 – which attracts thousands of optical professionals from across the globe and offers an unrivalled education programme – it’s a fitting recognition for the AOP and Media 10 teams who deliver an exceptional event.”

Event Director, Nathan Garnett, said: “Without this partnership with the AOP, 100% Optical would never have reached the heights it has today, being the only major optical trade show in the sector, and one that can rival Milan, Paris and New York Optical Trade Fairs. The partnership has grown stronger year on year and helped us deliver a 10% increase in attendees in 2023 – a record-breaking show.”

On the value of the partnership, Dr Ian Beasley, AOP Head of Education, said: “The award is testament to our great partnership which has gone from strength to strength since we began delivering 100% Optical back in 2013.

Each year we aim to build on our successes to create the best CPD learning opportunities for our members so they can earn points as seamlessly as possible while networking with colleagues and engaging with hundreds of exhibitors. Our partnership with Media 10 has propelled the growth and accomplishments of the show to deliver an incomparable education programme. We look forward to its continued achievements in providing learning opportunities for members and the wider sector.”

Bookings for the education sessions at 100% Optical open exclusively for AOP members on 3 January 2024, with sessions available to all delegates from 10 January 2024. For more information on all sessions and to register for the event, visit the 100% Optical website.