100% becomes postponement victim of Covid for a second time

100% becomes postponement victim of Covid for a second time

Following the loss of the Industry’s Optrafair 2020 exhibition which contributed to the brands demise and eventual sale to Media 10, this year’s already date-adjusted event, 100% Optical has been postponed for a second time, with event organisers confirming that the event is now expected to take place in January 2022.

The 8th edition of 100% Optical was reset to take place on 8-10 May 2021 at London’s ExCeL. We have no confirmation of the venue but given Media 10’s previous record we assume London ExCeL will be confirmed.

News of the cancellation has not as yet been posted on the 100% website .