New products and Services
CooperVision’s MyDay Energys® campaign is now live.
CooperVision’s MyDay Energys® campaign is now live.
CooperVision Introduces MyDay Energys®: Innovative Next-Generation Sphere Technology Designed for Exceptional Comfort1,2
New premium daily disposable contact lens3 combines innovative optical design and Aquaform® Technology4-6 to support comfortable lens wear3 throughout today’s demanding lifestyles.7
CooperVision®, a global leader in contact lenses,*8 today announced the rollout of MyDay Energys® across United Kingdom & Ireland, introducing its most comfortable one-day contact lens ever.1,2 Designed to meet the needs of today’s visually demanding lifestyles,7 the premium daily disposable3 lens combines innovative optical design with material science4 to help deliver outstanding comfort throughout the day.3
As people spend increasing amounts of time looking at digital screens throughout the day,9 comfort has become one of the most important factors influencing contact lens satisfaction.†10While contact lens comfort is often associated with lens materials alone, research suggests that visual demands can also play an important role in the overall wearing experience.11
MyDay Energys® has been developed with this broader view of comfort in mind. The lens combines CooperVision’s ComfortBoost® technology with Aquaform® Technology,4-6 working together to support comfortable, relaxed eyes throughout the day.‡12
ComfortBoost® technology helps eyes maintain focus with less effort during everyday visual tasks, supporting visual comfort throughout the day.§◊1,13Aquaform® Technology retains water within the lens material, providing natural wettability and helping deliver incredible all-day comfort.3
Clinical studies demonstrate strong wearer preference for the lens.‡1,12 Patients rated end-of-day comfort higher with MyDay Energys® compared with MyDay®,1 while twice as many patients preferred MyDay Energys® for eyes feeling less dry at the end of the day.1 Wearers also reported comfortable, relaxed eyes throughout the day despite frequently viewing digital devices.‡12
By addressing both visual demands and material comfort,§1,4 MyDay Energys® offers a more comprehensive approach to contact lens comfort for today’s patients.
“Comfort remains one of the most important drivers of contact lens satisfaction, and expectations continue to evolve as patients spend more time engaging with screens at work, at home and on the move,” said Lucy Davies, Director of Marketing & Professional Affairs UK & Ireland “MyDay Energys® builds on the trusted performance of the MyDay® family and introduces a new approach to comfort that considers both lens material and visual demands. We’re excited to bring this latest innovation to eye care professionals across United Kingdom & Ireland.”
MyDay Energys® joins CooperVision’s established MyDay® portfolio, which includes spherical, toric, multifocal and myopia control options, helping eye care professionals meet the needs of a broad range of patients with a comprehensive daily disposable platform.14
MyDay Energys® is now available in United Kingdom & Ireland.
