Exhibitions & Meetings
EssilorLuxottica Launches ELevate, a New Partnership Programme for Independent Eye Care Professionals
EssilorLuxottica Launches ELevate, a New Partnership Programme for Independent Eye Care Professionals
EssilorLuxottica today announces the launch of ELevate, a comprehensive partnership programme designed to support the growth and independence of eye care professionals across the UK and Ireland.
To support it, a new dedicated commercial team are on hand to work directly with partners, ensuring every practice has expert support tailored to their needs. The programme was unveiled at an exclusive launch event in Birmingham attended by more than 200 independent practice owners. Opchat News reporters were invited to attend at the Vox Centre NEC.
Joining in as guests with the Idependent Opticians we were welcomed for a day of exceiting speeches, led by the New General manager Giona Riccetti with a slick presentation describing how EssilorLuxottica had listened to their customers who wanted a more steamlined managment service that can listen and adapt to whate customers needs are right across all the sectors of both products and marketing knowledge to make them stand out from the crowd on the High Street.
Far more than a loyalty scheme, ELevate brings together rewards, professional training, business support and clinical expertise in a single, easy-to-use portal, backed by a team who knows their business. Partners receive full, automatic access with no registration required.
The programme has been developed in direct response to feedback from independent practices, with a tiered structure; Aspire, Ascend and Advanced, that recognises and rewards partnership at every level. Partners gain access to dedicated business development resources, and exclusive rewards spanning the group’s portfolio of brands including Varilux and Ray-Ban.
To support partners with aspects of their clinical development, in-person educational and scientific meetings are also planned to learn, share and grow. This includes a series of one-day Clinical Council events, each focusing on different topics, with the first being myopia on 4th November. Here, partners will have the opportunity to listen to external speakers, take part in round table discussions and hear about the latest in myopia clinical research.
Partners will also be invited to the EssilorLuxottica Medical Académie, an annual event encompassing external speakers, CPD sessions and a chance to hear from a range of viewpoints across the optical community.
Ewelina Kawnik, Marketing Director at EssilorLuxottica, North Europe, said: “Independent eye care professionals are at the heart of our business, and ELevate is our commitment to their continued success. We have listened carefully to what our partners need and built something that delivers genuine, measurable value to their practices.”
Giona Riccetti, General Manager at EssilorLuxottica, UKI, said: “Alongside the programme, we’ve built a dedicated commercial structure so every partner has direct, expert support behind them. This is progress through partnership in the truest sense.”
ELevate is open to independent eye care professionals across the UK and Ireland from today.
