EKKIU – “Trendsetting never looked this good”

Just in time for Mido, EKKIU is unveiling an impressive collection of the latest, trendiest eyewear designs. Rooted in an Italian Generation Z slang word that means “more and more”, EKKIU stands for more fashion, more quality and more fun.

A hint of retro flair meets modern sophistication in EKKIU’s ten newest creations. Dynamic combinations of metal and acetate paired with matching colored lenses elevate the look and capture the spirit of the Zoomer lifestyle. High performance lenses are central to Swiss Eyewear Group, which is why EKKIU uses premium Tritan lenses from Eastman, combining cutting edge fashion with exceptional optics and clarity.

The new EKKIU lineup will debut during Mido at the Swiss Eyewear Group Booth Hall 2, Booth K53/L54.

Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. EKKIU and INVU are registered trademark of Swiss Eyewear Group (International)