Varilux® XR series™ wins the Silmo d’Or

Varilux® XR series™, a breakthrough progressive lens innovation, wins the Silmo d’Or

Varilux® XR series™, the progressive lens that knows how your eyes really move, for instant sharpness even in motion¹, was recognised with the prestigious Silmo d’Or award in the ‘Vision’ category at the 2023 edition of Silmo. It is the new top range innovation which further reinforces Varilux’s position as the #1 brand recommended by eyecare professionals.²

For the first time, this latest generation of progressive lenses goes beyond prescription and responds to the wearer’s visual behaviour predicted by artificial intelligence (AI) based on exclusive real-life data. It was recognised with a “Silmo d’Or” award in the Vision category at the 2023 edition of Silmo in Paris, the second largest optical trade fair in Europe. Every year, the SILMO d’Or awards showcase the pinnacle of creativity and innovation through the diversity and richness that characterise the optical industry.

Understanding today’s presbyopes

The Group’s researchers studied more than 6,500 consumers to enrich its understanding of presbyopes’ lifestyles and their visual challenges to create this cutting-edge lens.

Our eyes perform more than 100,000 eye movements in a single day³ to process all the visual information we are exposed to, with digital devices introducing a new level of complexity in visual navigation from near to far. This means that today’s presbyopes are switching from distance to near work more frequently. This intense environment, increasingly on the go, raises attentional efforts for our eyes to maintain sharpness at all times.

Meeting the needs of the modern presbyope, Varilux® XR series™ is a new generation of eye-responsive progressive lens⁴, providing instant sharpness even in motion¹.

Leveraging behavioural artificial intelligence

With 60 years of research and development and over 70 patents⁵, Varilux is relentlessly pushing the boundaries of innovation. In 2023, the Varilux® XR series™ lens leveraged the power of artificial intelligence to take the patient’s behaviour into account. Thanks to the analysis of more than 1 million pieces of exclusive real-life data, the company can create the digital twin of the patient and predict their visual behaviour profile. This means that for each prescription, the visual behaviour profile is established to design a progressive lens that respects the natural eye behaviour.

Outstanding visual experience

Five years of work and the contributions of 500 employees worldwide have led to the development and worldwide launch of Varilux® XR series™, which has today seen some outstanding results. A comparative real-life wearer test was conducted by an independent institute who recruited a panel of wearers wearing mostly high-end progressive lenses. The goal was to measure the benefits perceived by this experienced panel of progressive lenses wearers in their daily life objectively without any prescription change over a span of two weeks with Varilux® XR series™ lenses. The results were outstanding¹ as: