Fittingbox launches reliable and patented pupillary distance measurement online tool

Fittingbox, the leader in eyewear virtual fitting and glasses digitization, extends its range of breakthrough solutions with a brand-new pupillary distance (PD) measurement online tool. It features a state-of-the-art card protocol for precise and hassle-free optical measures while shopping online.

In response to the ever-growing demand for seamless and accessible online solutions within the eyewear industry, Fittingbox has developed a mobile-friendly and easy-to-use solution to complete the user buying journey when shopping for frames.

Back in 2017, Fittingbox already made the process easier when they launched a desktop-based solution that featured the input of an optician to allow distanced PD measurements.

Since then, ecommerce has boomed but a major roadblock remains: shoppers often don’t know their pupillary distance, which prevents them from finalizing their purchase.

To ensure a seamless user experience, this solution is mobile-first, without any app to download, and can be embedded on any eyewear website. A user-friendly interface with step-by-step instructions and clear visuals makes the measurement process intuitive and straightforward.

Benjamin HAKOUN, CEO of Fittingbox, expressed his enthusiasm about the launch, stating, “As a pioneer in the eyewear industry, Fittingbox strives to push the boundaries of innovation. Our PD Measurement online tool is a testament to our dedication to enhancing customers’ eyewear experiences. Hand in hand with our ultra-realistic virtual try-on, we believe this tool will make it easier for glasses wearers to find the right frames and for eyecare professionals to ensure well-fitted lenses.”